COURSE DESCRIPTION

What makes a person choose an iPhone or Android smartphone, and what makes Coca-Cola dominate the soft drinks industry? Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. You will gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas. This course will give you the acumen for business management so you can oversee finance, economics, accounting and people – you’ll also gain the marketing expertise to make strategic decisions, manage digital campaigns, and understand thought processes behind every consumer purchase.

This course takes you beyond the classroom, giving you the chance to gain real-life business and marketing expertise through hands-on work in simulations, workshops and networking evenings.

You’ll test your marketing skills against simulated challenges in our business simulation suite, for example, what would you do if a rival company launches a cheaper product to compete with yours, or the demand for your product shrinks in one part of the world? If you relish the challenges of Wall Street, you’ll have access to our trading suite, where you can carry out online stock trading.

Our Study Abroad team can also arrange for you to study in America, Europe or New Zealand, giving you a truly global insight to business practices abroad.

Our expert teaching staff come highly-acclaimed by our students. Several of our lecturers have experience in business research, published books and journals, while all of them have years of professional experience, with close working links with the business community.